Inside AdWords: Introducing Google Compare for U. S. car insurance #creditcard

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Introducing Google Compare for U.S. car insurance

Whether it s buying the right car insurance or finding the best credit card, people want an easy way to understand and compare financial products online. In fact, when it comes to buying car insurance, 80% of drivers think they d find a better policy if they could compare more than two providers.* That s why today we re introducing Google Compare for car insurance in California, with more states to follow. This represents the newest addition to a suite of Google Compare products designed to help people make confident, more informed financial decisions.

Google Compare for car insurance provides a seamless, intuitive experience for connecting with your customers online. Whether you re a national insurance provider or one local to California, people searching for car insurance on their phone or computer can find you along with an apples-to-apples comparison of other providers — all in as little as 5 minutes. You can highlight what makes your business unique, whether that s an A rating in customer service or better discounts for safe drivers. And when users adjust their deductible or add additional cars to their quote, you can show updated pricing that matches their needs. They can then buy their policy online or over the phone through one of your agents.

Here s what some of our partners are saying:

We re always looking for opportunities to use new technology to enhance the customer experience. Partnering with Google Compare allows us to bring our unique group pricing and benefits to a wider range of customers, while creating an easier shopping experience. – Kishore Ponnavolu, Executive Vice President at MetLife Auto Home

The lifeblood of Mercury s business has and always will be our partnership with independent agents. We also know many shoppers want to buy anytime, anywhere, and Google Compare gives them a fast, easy way to do so. Partnering with Google Compare provides us with a tremendous opportunity to connect with a segment of the market that would have been out of reach. – Erik Thompson, Advertising Director at Mercury

As Google Compare for car insurance rolls out to more states, we ll also be introducing ratings and reviews, as well as local agent support for providers with agent networks. Participation in Google Compare is based on a flexible cost-per-acquisition (CPA) model, but payment isn t a factor in ranking or eligibility.

You can learn more about joining Google Compare here .

Posted by Jerry Dischler, Vice President of Product Management, AdWords





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