Tag Archive: AdWords:

Lifetime Value, LTV for Multi-Channel Marketers #lifetime #value,ltv,customer #lifetime #value,net #profit,acquire #new #customer,ppc,google #adwords,wiseguys,bruce #gregoire

# Lifetime Value When you are able to calculate the Lifetime Value (LTV) of a customer, you know how much net profit is likely to accrue from each new customer. That tells you how much you can afford to spend…
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