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The Ground Rules of an Effective Email Marketing Plan

It is important that you learn how to build a profitable list if you want to succeed at Internet Marketing. You should know this by now. If you have been in Internet Marketing for too long, you have probably heard that you will never make any money unless you have a list. There is a little truth in this tidbit of information. Email really is the secret to earning a big profit. Sure you’ll make a few sales through your website but you’ll make more through the emails that you send out. Remember, when you e-mail your list, you are not simply selling them, asking them to buy.

Some of the Internet Service Providers practice service-wide “white listing” that will allow some emailers to send mail and label other emailers as spammers. We can’t give you a detailed list because the criteria used by each company is unique. The best course of action for you is to contact your Internet Service Provider–whichever one you might have–and ask them to put your email address on the “white list” for their whole service. This will drastically improve the likelihood that the emails you send out will actually reach your recipients. After all, you can only get so far with your confirmation email, right?

Before you send your email, test it out. The easiest method for this is just to send it to yourself and a couple of other highly trusted people. This is how, if you are sending out HTML based emails, that there are no holes in your code and that your chosen graphics look correct. Try to remember that not all Internet Service Providers will allow your emails to be displayed the same way. So, before you send your emails out, make sure you like how they look. The only way to see the same thing your recipients see is to send the email to yourself.

Provide your subscribers with ways to manage their own subscriptions. Provide a simple method for your subscribers to reach you directly. You probably won’t let them reply to your marketing emails. This shows that you trust them and that you want to create personal relationships with them. Subscribers will feel comfortable with someone that they are connected to. By showing subscribers that you trust them enough to control their subscriptions and you continue open discussions, this will really benefit the growing relationship.

There are so many things that are easy to do that can help you build your email marketing list and make it as profitable as possible. The steps that you take to help make sure that your list is successful and profitable are basic–little more than common sense, really. We’ve talked about a few of them in this article. With just a little bit of research and some homework, you’ll discover lots more.

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